PRODUCTION
Zero Zero Zero
Temporary store
WHAT
Support the launch of Sky’s “Zero Zero Zero” production through the set-up and launch of a location which was provocatively dedicated to drug trafficking, the main theme of the series.
HOW
We supported the creative activity of M&C Saatchi by taking care of the store’s overall display, designing and curating the creation of product samples used to conceal the transportation of drugs: teddy bears, toothpaste tubes, packs of coffee, painted canvases…
RESULT
A labyrinth in which the theme of the television series becomes a reality. Visitors can discover the secrets of a criminal yet fascinating profession through suggestions that speak to the darkest part of us.
