EVENTS
Paolo Stella – Sammontana
Literary presentation
WHAT
Design, preparation and management of one of the first Covid-Safe post lockdown events in the city of Milan: the presentation of the novel “Per caso (tanto il caso non esiste)” by Paolo Stella at Bagni Misteriosi.
HOW
Together with M&C Saatchi, agency involved in the project’s creative development, we contributed to the creation of an evening with a strong summer spirit and that could emit a sign of recovery and reassurance. In this respect, we enhanced the presence of the sponsor brand Sammontana by using their classic ice cream “barattolino” as a personalised invitation to be sent to each guest.
RESULT
A meeting point between publishing, musical guests, interviews and an early summer celebration, moderated by Victoria Cabello and enriched by the presence of Ornella Vanoni and Mario Lavezzi.
