EDITORIAL
Kings of beard
Grafiche Peruzzo’s Editorial project
WHAT
Identify a significant operation to introduce Grafiche Peruzzo into the publishing world with their first effective publication.
HOW
An analysis of the major trends of 2017 identified the barber trade as a topic of renewed interest which, up to now, had never been explored in narrative or visual form.
RESULT
The first photographic novel on barbershops in Italy that tells the stories of 17 real professionals, from the perspective of a fictional character who sets out on a journey to discover an ancient profession.