Innocent

Spread the benefits of Innocent in support of their press and OOH campaigns, to bring out the natural characteristic of the products and the ironic style that makes the brand’s tone of voice recognisable.

We distributed smoothies and fruit juices aboard small grass-coated Piaggio Ape vehicles: a clear reminder that Innocent focuses on the natural aspect of their products.

A small swarm that moved around the city, raising awareness of Innocent’s essence in a recognisable way as well as becoming an excellent starting point for commercial development in their sales and distribution channels.