EVENTS
Gentryportofino
Fashion collection presentation
WHAT
Organization and management for Gentryportofino of the event based on the theme assigned by the client: “Silent sun”. A fusion of evocations between the Mediterranean warmth, that characterises the Italian origin of the brand, and the glacial atmospheres of the Great North, associated to the style and shapes of the entire collection.
HOW
A concept specially studied to suit the requested aesthetic values of Gentryportofino, conveyed through the construction of a stream of experience: an unusual stroll through a summer lemon grove, for which we managed all stages of development and surveillance.
RESULT
An unprecedented perceptual experience compared to a traditional fashion show: this time it was the guests who moved among the models, accompanied by the aroma of citrus fruits and the experimental sound of Mediterranean melodies.
