Barber Mind

Reposition Barber Mind’s brand in the beard and hair care products sector, addressing a complete restructuring process of their communication strategy and brand awareness.

A multi-channel plan by which new custom-made content is spread (social, video, press). We developed a new payoff, “Fai ciò che ami” (“Do what you love”), synthesis of the brand’s philosophy and synergistic to the related storytelling, tied to valuable personalities who achieve their goals and choose a successful brand.

A trademark with a completely new image that surprised its core audience with the definition of a distinctive philosophy, leading the brand to new target customers.