BRANDING
A2A
Energy cycling routes
WHAT
Create an orientation system for the cycling routes built in the Alpine area of Valtellina, with the aim of enhancing hydroelectric plants of A2A Group to transmit the brand’s values, personality and bond with the territory.
HOW
We designed and developed interactive signage for cycling routes to be used mainly on mobile, with the purpose of discovering historical information on power plants and useful data on one’s location (points of interest, accommodation facilities, attractions, etc.).
RESULT
A functional interface with a distinctive identity, which has generated new interest for the territory and the production plants, strengthening the narrative of the A2A brand.
