PRODUCTION
The New Pope
OOH production
WHAT
Enhance the OOH promotion of Sky’s “The New Pope” series through functional and impactful graphic adaptations.
HOW
We intercepted the distinctive character of each space by tailoring the most effective and engaging creative message, also based on the combination of maxi billboards and digital media.
RESULT
A new television production that speaks for itself through the most visible channels of the city, together with a visual that combines a millennial topic with a dark and contemporary style.