E.On

Start a general awareness raising process in relation to the emissions of CO2 into the environment and the importance of investing in renewable energy.

Based on the idea developed by the creative team of M&C Saatchi, we set up a car with an augmented reality device that shows in real time the CO2 emissions present beyond the window.

A car ride in which to acknowledge, at first sight, the amount of pollution in the air, leading us to reflect on the actual necessity for activities carried out by a brand such as E.On.