EVENTS
Continental
Grip Line
WHAT
Promote Continental’s Grip Line, a paint dedicated to the greater grip of bicycle tires on the road, as an opportunity to talk about safety in an original way during the Giro d’Italia and Fuorisalone 2019.
HOW
In support of FCB, creative partner who developed the project’s concept, we took care of the production and preparation of functional materials for the event: interactive infographics related to the main benefits of the Grip line paint and containers that housed the installations, positioned in strategic points throughout the city.
RESULT
An exploratory journey in which to discover, mainly thanks to a tactile experience process, the importance of road grip in resistant and reliable tires for the safe circulation of vehicles and cyclists.
